Estee R. Portnoy

Estee Portnoy oversees the day-to-day business & marketing activities for NBA Hall of Famer Michael Jordan.  In this capacity, she has worked extensively with Jordan and his advisors for over 19 years to manage and grow Jordan’s brand.  She has overseen Jordan’s business endeavors with companies such as Nike, Gatorade, Upper Deck, Oakley, Warner Brothers, Sara Lee, Bijan, and others to manage strategy, promotions, licensing, media, and advertising campaigns.  In addition, she serves on the Executive Committee of the NBA’s Charlotte Hornets, of which Jordan is a majority owner.

During her tenure with Michael Jordan, she has handled his public relations, liaised with the NBA, Chicago Bulls, Washington Wizards, and coordinated Jordan’s involvement with charitable organizations and his other business endeavors.  Portnoy has managed the licensing for Jordan’s feature film debut Space Jam, and overseen the successful launch of the JORDAN Brand, a division of Nike.  She has also served as a Production Executive for the IMAX movie Michael Jordan To The Max, opened several Jordan restaurants, and numerous other Jordan-related projects.  Portnoy also oversaw the Michael Jordan Celebrity Golf Invitational, a charity golf event, which raised over $7m for charities.

An honors graduate of the University of Michigan with a B.A. degree in Marketing, Portnoy also received an M.B.A. in Marketing from the University of Maryland.  She launched her career in sports marketing while at the University of Michigan in the Athletic Public Relations office and as a member of the Board in Control of Inter-Collegiate Athletics.  Prior to joining FAME/SFX Sports, Portnoy worked in marketing in both the computer software and financial services industries for Manugistics, Inc. and Chase Manhattan Bank.  

Portnoy, a native of New Castle, Pennsylvania, is the immediate past Chair of the International Board of Directors for BBYO and serves on the Executive Committee of Hillel International’s Board of Directors.  She is the co-founder of KEEN USA, a sports program for children with disabilities.  She has also served on the National Advisory Council for the Make-A-Wish Foundation and is a Wexner Heritage Fellow. Her community service efforts have earned Portnoy multiple awards, including Jewish Women International’s “Woman To Watch” (2009), S. Robert Cohen Award from the Jewish Foundation for Group Homes (2006), the Outstanding Service to Youth Award from the Montgomery County Commission on Children & Youth (1999), and BBYO’s Kol Echad Award (2014).   Portnoy resides in Bethesda, Maryland with her husband, Elliott, and their three children, Joshua (18) and Noah (16) and Daniela (13).

JUMP DC / Senior Vice-President